German fibre-based broadcast solution providers, BroaMan, have appointed Beijing Insight Visual Technology Co., Ltd. (IV-Tech) as their new distribution partners in China.
BroaMan’s product portfolio is unique in that it uses a fibre infrastructure to integrate Video, Audio, IP, Intercom and other Data on a redundant low latency system to provide a scalable solution. IV-Tech has been engaged in product and service provision for the Chinese broadcast and the film industry since 2014, its young and energetic team helping to drive the wave of new technology now influencing the development of TV/Film. It is therefore constantly seeking cutting-edge product and smart solutions including optical transmission product, into which category they see BroaMan fitting perfectly.
Their reasons for taking on the BroaMan business were obvious. “We have many TV station customers, who are seeking good and simple optical product on top of the current Chinese product, so I asked BroaMan to help me develop me to develop this market,” stated IV-Tech co-founder and managing director, Stephen Wu.
He was initially attracted to the product portfolio after seeing references at the NAB, “They offer a simple and reliable system set-up which is mostly plug and play,” he continued. “Mux22 provides multi-signal in one box for live production work, good signal extension and compatibility with Optocore audio equipment, while other product such as Route66 also has an application role in the Chinese broadcast market.”
Stephen Wu predicts that initial impact will be with the live production sector where they are already experiencing positive feedback. The next phase will be to develop sales with the TV stations and other parts of the AV industry.
The IV-Tech team have already received full training from the BroaMan engineers, and in turn have trained their own customers in the field about correct usage of the product. They have also produced Chinese literature in advance of participation at the BIRTV 2017 Show for radio, television and film industry in August — where they will exhibit in Hall 8, at stand # 8B31.
Stephen Wu - IV-Tech co-founder and managing director
IV Tech recently completed a customer demo with eight MUX22, supporting the e-sports live production 2017 Hearthstone Spring Championship in Shanghai.
“I see the new relationship with BroaMan as a win-win situation,” concludes Mr. Wu. “We already have the possibility of an OB van sale and we expect to expand the BroaMan business substantially through these special and unique products, which will be fully supported by our professional technical team.”
